USA Network & SyFy Tout Success In 2012

NEW YORK – December 12, 2011 – Fueled by its critically acclaimed popular programming, Syfy is on pace to make 2011 its most watched prime year ever, averaging 1.33 million total viewers – up 10% compared to 2010.

In addition to climbing 5% in Adults 18-49 (569,000) and +1% in Adults 25-54 (633,000), Syfy will also set a new viewership record among Men total viewers (756,000).

Continuing its growth among younger viewers, Syfy surged +14% in Adults18-34 (219,000), +21% in Men 18-34 (126,000) and +7% in Women 18-34 (93,000). The cable entertainment brands of NBCUniversal – including USA, Syfy, Bravo, Oxygen, E!, Style, mun2 and Sprout – deliver the #1 audience of affluent and educated viewers in all of television.

Syfy’s powerhouse programming in 2011 ranged from the scripted series Warehouse 13, Alphas, Eureka, Being Human and Haven to reality series such as Face Off, Ghost Hunters, Fact or Faked: Paranormal Files, Destination Truth, Hollywood Treasure, Haunted Collector and Paranormal Witness, along with the original miniseries Neverland.

Online, Syfy.com will post its best year ever in uniques (+7%) and page views (+19%), as will DVICE (+35% in uniques, +87% in page views) and Blastr (+1% in uniques, +16% in page views), all comparisons based on January-November monthly averages.

Said Dave Howe, President, Syfy: “Across the board, this has been an historic year for the Syfy brand. From programming triumphs, cutting edge digital initiatives, ground breaking marketing campaigns and innovative business ventures, Syfy has expanded its leadership role in imaginative entertainment. And with our record investment in original programming, 2012 promises to be another powerful one for Syfy.”

To continue the momentum, Syfy will kick off 2012 with an array of returning and new series including Being Human (January 16), Face Off (January 11), Ghost Hunters (January 11), Merlin (January 6) and the premiere of Lost Girl (January 16).

USA‘s Scripted Portfolio Best in Cable With Six Out of Top Ten Series

NEW YORK – December 12, 2011 – USA once again reigns as cable’s #1 network in 2011, extending its unprecedented streak to six straight years in prime for ad-supported cable networks among P25-54 (1.30 million), P18-49 (1.21 million), and total viewers (3.17 million). USA delivered more P25-54 (+19% over #2 ESPN), P18-49 (+11% over #2 ESPN), total viewers (+20% over Disney Channel), and households (2.40 million, +26% over #2 Disney Channel) in primetime than any other cable network as well as earning the year’s highest household coverage rating in basic cable prime (2.40, +0.49 over #2 Disney Channel). USA was the only network to deliver over 3 million total viewers or 2 million households this year and the only entertainment network to deliver over 1 million in P18-49.

USA won the year’s total day crown again this year among P25-54 (596,000, +5% over #2 TNT) and P18-49 (573,000, +3% over #2 ESPN.)

USA was the home to the strongest portfolio of scripted originals, showcasing the power of the brand with six out of top ten scripted hours among total viewers. The network delivered more viewers (2.47 million in P25-54 / 5.39 million total viewers) to its slate of originals this year than AMC, FX, or TNT.

Royal Pains: 2.97 million in P25-54, 2.65 million in P18-49, 1.09 million in P18-34, 6.56 million total viewers.
Suits: 2.95 million in P25-54, 2.82 million in P18-49, 1.32 million in P18-34, 6.31 million total viewers.
Burn Notice: 2.87 million in P25-54, 2.69 million in P18-49, 1.21 million in P18-34, 6.21 million total viewers.
Covert Affairs: 2.62 million in P25-54, 2.37 million in P18-49, 1.00 million in P18-34, 5.64 million total viewers.
WHITE COLLAR: 2.59 million in P25-54, 2.48 million in P18-49, 1.18 million in P18-34, 5.48 million total viewers.
Necessary Roughness: 2.58 million in P25-54, 2.35 million in P18-49, 892,000 in P18-34, 5.76 million total viewers.

IN PLAIN SIGHT: 2.18 million in P25-54, 1.88 million in P18-49, 650,000 in P18-34, 5.00 million total viewers.
PSYCH: 2.13 million in P25-54, 2.18 million in P18-49, 1.16 million in P18-34, 4.29 million total viewers.
FAIRLY LEGAL: 1.89 million in P25-54, 1.60 million in P18-49, 590,000 in P18-34, 4.58 million total viewers.
LAW & ORDER: CRIMINAL INTENT: 1.87 million in P25-54, 1.67 million in P18-49, 570,000 in P18-34, 4.43 million total viewers.

USA was home to the best performing portfolio of primetime acquired series in 2011 as the only network to average over 1 million in P25-54 (1.05 million), 2 million total viewers (2.87 million), or 2 million households (2.23 million).

NCIS: 1.11 million in P25-54, 930,000 in P18-49, 335,000 in P18-34, 3.21 million total viewers.
LAW & ORDER: Special Victims Unit: 1.01 million in P25-54, 1.03 million in P18-49, 502,000 in P18-34, 2.51 million total viewers.
CSI: 651,000 in P25-54, 577,000 in P18-49, 220,000 in P18-34, 1.79 million total viewers.

WWE continues to be a ratings juggernaut for USA, 52 weeks a year, on Monday nights. WWE MONDAY NIGHT RAW saw gains year over year in all key demos. In 2011, USA extended the WWE franchise with the new original reality series WWE TOUGH ENOUGH.

WWE MONDAY NIGHT RAW: 2.46 million in P25 -54 (+1% over 2010,) 2.52 million in P18-49 (+2% over 2010,) 1.23 million in P18-34 (+9% over 2010,) 5.21 million (+3% over 2010)
WWE TOUGH ENOUGH: 1.35 million in P25-54, 1.33 million in P18-49, 652,000 in P18-34, 2.75 million total viewers.

The cable entertainment brands of NBCUniversal — including USA, Syfy, Bravo, Oxygen, E!, Style, mun2 and Sprout — delivered the #1 audience of affluent and educated viewers in all of television.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.