WWE: Two Events Planned for May, Snickers & WWE 2K23 Announced as WM 39 Co-Sponsors, More News

Feb 24, 2023

WWE Reportedly Currently Planning for Two PPV Events for This May

WWE reportedly is currently planning to hold two events during the month of May, according to Wrestlenomics.

Brandon Thurston reported that his sources stated that WWE officials are currently planning to hold this year’s Backlash event on May 6th. Those same sources reportedly also stated that unlike recent years events, this upcoming event will not be called WrestleMania Backlash and instead will revert back to its original name.

In regards to the second event, Thurston reported that WWE officials currently have plans to hold a King and Queen of the Ring event on May 27th.

No other details regarding locations nor venues for these two upcoming events were given.

WWE Announces Snickers and WWE 2K23 as Co-Sponsors for WrestleMania 39

WWE recently announced that they have recently signed a deal with Mars, Inc. and Take-Two for Snickers and WWE 2K23 to be the official co-presenting sponsors for their upcoming WrestleMania 39 event this April in Inglewood, California.

This will be the second year in a row that Snickers and WWE 2K series will be the official co-sponsors for a WrestleMania event.

Official press release:

MARS AND 2K RENEW JOINT WRESTLEMANIA^® PARTNERSHIP
SNICKERS^® and WWE^® 2K23 Named Presenting Partners of WrestleMania 39
STAMFORD, Conn., February 22, 2023 – Mars, Take-Two Interactive and WWE today announced that SNICKERS^® and WWE^® 2K23 will returnas joint Presenting Partners of WrestleMania, which takes place Saturday, April 1 and Sunday, April 2, 2022 at SoFi Stadium in Los Angeles.
Following a successful co-promotion at last year’s WrestleMania, which marked the first time two brands served as Presenting Partners for WWE’s pop culture extravaganza, the partnership continues at WrestleMania 39.
Ahead of the biggest matches of the year at WrestleMania, SNICKERS and WWE 2K23 will continue their multi-platform campaign from last year on the Road to WrestleMania.
“The SNICKERS brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39,” said Ray Amati, Director of Media, Mars Wrigley. “Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners.SNICKERS will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”
“We’re excited to come back even stronger and co-present WrestleMania 39 with SNICKERS as we tag team for WWE’s biggest event of the year,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “Like our WWE 2K23 cover Superstar, John Cena, we’ll ‘Never Give Up’ as we take on SNICKERS head-to-head and provide fans with engaging content leading up to the main event matches.”
“Last year we brought together two of our most-tenured brand partners for WrestleMania and it’s exciting to continue the partnership as WrestleMania goes Hollywood in April,” said Craig Stimmel, WWE Senior Vice President of Global Sales and Partnerships.
Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel in the world.
For more information on WWE 2K23, visit the game’s official website for a full breakdown of the pre-order details, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K23 or subscribe on YouTube.
WrestleMania 39 takes place Saturday, April 1 and Sunday, April 2 live from SoFi Stadium in Los Angeles. Limited tickets are still available via ticketmaster.com

WWE News & Notes

Warner Bros. Discovery Europe recently announced that they will be rebranding BT Sport network in the United Kingdom and Ireland to TNT Sports starting this July. BT Sport is the current home network of WWE in the U.K.

Roman Reigns is currently scheduled to make an appearance at an upcoming house show event on March 4th in Toronto, Canada based on WWE’s current advertising for the event on their official website.

As noted before, WWE recently held talks this past January regarding the idea of potentially bringing back the Authors of Pain, Akam and Rezar, to the company in the future. Fightful Select reported that their sources recently provided an update. Those sources reportedly stated that while there have been some negotiations between WWE and AOP’s former manager Paul Ellering, “things have been quiet on that front” in regards to a potential return for AOP and Ellering.

During a recent interview with People, Sonya Deville revealed that she recently got engaged to her girlfriend Toni Cassano.

A recent episode of UpUpDownDown featured the official reveal of the in-game ratings for all of the playable wrestlers for the upcoming WWE 2K23 video game.

WWE ring announcer Samantha Irvin announced on Twitter that she recently reached the milestone of six years of sobriety from alcoholism.

Energy drink manufacturer C4 Energy recently announced that they have signed a sponsorship deal with Montez Ford for their new Ultimate Freedom Ice flavor energy drink. It was also announced that this new drink will be part of a project to help raise money for the Wounded Warrior Project (WWP) charity, who help provide financial support to United States military veterans.