Following the ratings for both SmackDown and RAW more than doubling over the last year, WWE announced today that they have extended their TV partnership with ATRESMEDIA in Spain through 2016. Here is the full press release…
ATRESMEDIA AND WWE® EXTEND PARTNERSHIP IN SPAIN
Madrid and Stamford, Conn., November 13, 2014 – WWE (NYSE:WWE) and ATRESMEDIA announced today that they have extended their television distribution agreement and promotional partnership for two more years through 2016.
Since originally partnering in 2013, the ratings for WWE’s flagship program, Monday Night Raw® and SmackDown® have more than doubled over the past year, which has led to the agreement being extended for another two years on ATRESMEDIA’s channel NEOX.
Additionally, tonight’s WWE live event at the Palacio Vistalegre Arena in Madrid is sold out, making it WWE’s best-selling event in Madrid since 2006.
“We are very excited to continue our partnership with WWE, something we started a year ago with a clear plan to build the brand consistently for the future in Spain. The results are already here and we think that WWE together with ATRESMEDIA is a perfect match both for the audience and for the brand strength,” said Jose Antonio Antón, Director of Programming and Complementary Channels, ATRESMEDIA.
“WWE is thrilled to extend our partnership with ATRESMEDIA in Spain for another two years,” said Gerrit Meier, Executive Vice President, International, WWE. “This agreement is a great example of the integrated approach we take with our partners around the world to promote both our television programming and live events to ensure significant growth of our brand.”
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