More on AEW Dynamite Week 187 Viewership – May 10, 2023, Rampage Week 90 – May 5, 2023

More on AEW Dynamite Viewership for May 10th

The May 10th episode of AEW Dynamite saw AEW gain a very large increase in overall viewership and a small increase in key demographic ratings but also suffered a slight decline in key demographic rankings.

AEW drew 877,000 viewers and a 0.32 key demographic rating on TBS. AEW’s key demographic ranking for that night was 9th place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the main reason for AEW’s gains this week was due to the much larger than usual viewership in recent weeks for their final quarter hour and the large increase from their younger key demographic viewership group, which was up 23.4% compared to last week’s show. Another reason reportedly was due to the gains from their older key demographic viewership and Over 50 viewership groups, which were up 8.3% and 9.4% respectively compared to last week’s show. This reportedly offset the decline from their older female key demographic viewership group, which was down 7.6% compared to last week’s show, and the lower than usual first quarter hour viewership for the show due to the stiffer than usual sports competition that night.

In terms of head-to-head competition, the 2023 NBA Playoffs Game 5 of Miami Heat vs. New York Knicks drew 4,388,000 viewers on TNT, the 2023 NHL Playoffs Game 4 of Toronto Maple Leafs vs. Florida Panthers drew 1,210,000 viewers on ESPN, the MLB simulcast games of Boston vs. Atlanta and St. Louis vs. Chicago Cubs drew 155,000 viewers on MLB TV, Vanderpump Rules drew 1,437,000 viewers on Bravo, Dr. Pimple Popper drew 1,043,000 viewers on TLC, and Moonshiners drew 501,000 viewers on Discovery Channel.

In terms of key demographic viewership, AEW had 423,000 viewers. AEW’s Males 18-34 had 115,000 viewers (up 7.5%), Females 18-34 had 59,000 viewers (up 73.5%), Males 35-49 had 188,000 viewers (up 14.6%), and Females 35-49 had 61,000 viewers (down 7.6%). Meltzer reported that the male/female viewership split was 303,000 male viewers and 120,000 female viewers for a split of 71.6% in favor of males.

In terms of the one million viewership milestone, none of AEW’s eight quarters drew one million or more viewers. AEW’s peak quarter hour viewership was at 937,000 viewers for their eighth quarter while their quarter low was at 842,000 viewers for their sixth quarter.

In terms of yearly comparisons, AEW was up 4.4% in overall viewership but down 0.9% in key demographic viewership. Meltzer reported that AEW’s 18-34 viewership was up 20.8% compared to the same week last year.

AEW Dynamite quarter hour viewership breakdowns were:

• 1Q – 866,000 overall viewers and 415,000 key demo viewers (Bulk of the Double Jeopardy match of Claudio Castagnoli vs. Rey Fenix)
• 2Q – 859,000 overall viewers and 425,000 key demo viewers (Ending of the Double Jeopardy match, the Miro backstage segment, the MJF video promo segment, the FTR, Jeff Jarrett, Jay Lethal, Sonjay Dutt, Satnam Singh, & Mark Briscoe promo & angle segment, and the Chris Jericho & Roderick Strong backstage segment)
• 3Q – 880,000 overall viewers and 439,000 key demo viewers (Thunder Rosa backstage segment, the Sammy Guevara video promo segment, the Tony Khan backstage announcement segment, and the bulk of the AEW International Championship match of Daniel Garcia vs. Orange Cassidy (c))
• 4Q – 878,000 overall viewers and 422,000 key demo viewers (Ending of the AEW International Championship match, the Outcasts vs. Britt Baker, Jamie Hayter, & Hikaru Shida match hype video segment, and the Christian Cage promo segment)
• 5Q – 877,000 overall viewers and 406,000 key demo viewers (Darby Allin promo video and the No Holds Barred match of Anna Jay A.S. vs, Julia Hart)
• 6Q – 842,000 overall viewers and 407,000 key demo viewers (Best Friends, Orange Cassidy, & Bandido backstage interview segment and the AEW World Trios Championship match of Best Friends & Bandido vs. House of Black (c))
• 7Q – 880,000 overall viewers and 431,000 key demo viewers (Orange Cassidy & Kyle Fletcher backstage segment, Jack Perry video promo segment, the Jay White & Ricky Starks video promo segment, and the start of the steel Cage match of Jon Moxley vs. Kenny Omega)
• 8Q – 937,000 overall viewers and 435,000 key demo viewers (Bulk of the Steel Cage match)

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More on AEW Rampage Viewership for May 5th

The May 5th episode of AEW Rampage saw AEW suffer a slight decline in overall viewership but gained a small increase in key demographic rankings. That week’s show was notable for airing at an earlier start time of 6:30PM EST slot due to TNT’s 2023 NHL Playoffs commitments on the network.

AEW drew 294,000 viewers and a 0.09 key demographic rating on TBS. AEW’s key demographic ranking for that night was 25th place.

Detailed viewership and key demographic breakdowns were not available in this week’s Wrestling Observer Newsletter.

Dave Meltzer reported that the main reason for AEW’s declines that week was due to the large declines from their female key demographic viewership and younger key demographic viewership groups, which were down 22% and 28.6% respectively compared to the prior week’s show. This reportedly offset the large gains from their male key demographic viewership and older key demographic viewership groups, which were up 34.5% and 8.5% respectively compared to the prior week’s show.

In terms of head-to-head competition, the NBA Pre-Game show drew 1,000,000 viewers on ESPN, the College Softball game of Oklahoma vs. Oklahoma State drew 316,000 viewers on ESPN2, and NASCAR Race Hub Live drew 144,000 viewers on FS1.

In terms of key demographic viewership, AEW had 124,000 viewers. Meltzer reported that the male/female viewership skew was 78,000 male viewers (up 34.5%) and 46,000 female viewers (down 22%) for a split of 62.9% in favor of males. Meltzer also reported that week’s Rampage did not rank in the youngest skewing sports shows for the week while that week’s Dynamite show was the seventh youngest skewing show, behind four soccer games, one NHL Playoff game, and one UFC prelims event.

In terms of yearly comparisons, AEW was up 0.7% in overall viewership but down 10.1% in key demographic viewership. Meltzer reported that AEW’s 18-34 viewership was even compared to the same week last year.