WWE Reportedly Looking to Hire New Brand & Marketing Director

As noted before, WWE Chief Brand Officer Stephanie McMahon announced this past week that she was taking a leave of absence from the majority of her work responsibilities in the company. WWE had informed their business partners that WWE President Nick Khan would be taking over most of McMahon’s duties while she is away from the company.

Fightful Select reported that WWE recently posted a new job listing seeking to hire a new Brand and Marketing Director in the company. This new hiring would be taking over McMahon’s duties in the company for the foreseeable future.

The Brand and Marketing Director will be an important contributor to the growth and success of the WWE Premium Live Events, WWE linear programming and the WWE brand. This professional will lead cross-functional promotional plans for events such as WrestleMania, Royal Rumble, and SummerSlam, supporting creative execution across linear, social, digital and OTT platforms. In addition, the Marketing Director will contribute to the development of overall WWE brand assets and oversee the execution of WWE brand campaigns on WWE’s social media accounts. Creative ideation, attention to detail, marketing insight, strategic thinking, problem solving, and ability to pivot quickly are key. Candidate should thrive in a supportive team environment that prizes collaboration, innovation, and leadership.

Key Responsibilities:

Lead promotional planning for WWE Premium Live Events and internal milestones

Coordinate inputs and activities across multiple internal stakeholders including Media/Production team, Creative Services, Communications, Entertainment Relations, Community, and more

Manage paid media agency relationships in support of Premium Live Events, tracking budgets and leading reporting and optimization

Access, analyze, and disseminate internal and third-party research to improve WWE messaging, creative and promotional tactics

Create clear and concise presentations that track promotional tactics across events and clearly indicate support plans, creative consistency and business objectives

Brief, review and approve promotional creative (video, static, etc.), ensuring impactful messaging for WWE fans and consistency with WWE brand and event guidelines

Support supplemental WWE activations around Premium Live shows, ensuring fan awareness and smooth execution on site

Lead internal and external meetings with clear agendas and collaborative conversation

Qualifications:

Minimum of 6 to 8 years of related experience, preferably at a league/team, media/creative agency, media company, or the marketing organization of a brand/property

Experience with a combination of any of following: league or event sponsorship, digital/social media, linear or OTT networks, experiential, custom production, talent rights/endorsements

Proven experience in understanding the relationship between brand marketing objectives and cross-platform media offerings needed to help drive & achieve a brand’s business goals/results

Ability to create cohesive 360 marketing programs

Understanding of social media dynamics, paid media tactics, and reporting

Experience designing and writing PowerPoint decks

Comfort with ideating collaboratively or as an individual

Excellent communication skills, with the ability to articulate clearly in both writing and speech

Demonstrated ability to stay organized and prioritize in an extremely fast-paced environment

Passionate, driven, and personally accountable with a commanding presence and energy

Experience leading and mentoring a team a plus

Ability to travel domestically for WWE events and production; approx. one time per month

Bachelor’s Degree required