WWE Announces Two Sponsors for WrestleMania 38
WWE recently announced that their upcoming WrestleMania 38 event on April 2-3 in Dallas, Texas will be officially sponsored by Snickers and WWE 2K22.
WWE also announced that this will be the first time in WrestleMania history that a WrestleMania event will feature more than one presenting sponsor.
STAMFORD, Conn.–(BUSINESS WIRE)– Mars, Incorporated, Take-Two Interactive (NASDAQ: TTWO), and WWE (NYSE: WWE) today announced a partnership that makes
SNICKERS and WWE 2K22 Presenting Partners of WrestleMania 38, takingplace Saturday, April 2 and Sunday, April 3, 2022 at AT&T Stadium in Dallas.
The partnership will mark the first time in WrestleMania history that two brands have served as Presenting Partners for WWE’s pop culture extravaganza. As part of the agreement, SNICKERS and WWE 2K22, the forthcoming latest installment from 2K’s popular WWE video game series, will stake claim to each evening’s WrestleMania Main Event match as Presenting Partners.
As anticipation builds for the biggest matches of the year, SNICKERS and WWE 2K22 will compete in their own heavyweight match as the brands will go head-to-head in a multi-platform campaign on the Road to WrestleMania.
“Mars is excited to continue to bring fun to WWE fans by returning as a Presenting Partner of WrestleMania, this year alongside our friends at 2K,” said Michelle Deignan, Senior Director, Mars Wrigley. “At Mars we know the WWE fan base is passionate and hungry for more entertainment, and we look forward to giving them a solution to those moments when they are feeling out of sorts, in a way only SNICKERS can deliver on.”
“The WWE 2K22 team is thrilled to co-present WrestleMania alongside a fantastic – and delicious – partner in SNICKERS,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “We’ll all be cheering on our WWE 2K22 cover Superstar Rey Mysterio as he ‘hits different’ at the ‘showcase of the immortals.’”
“WrestleMania 38 in Dallas will be the most stupendous two-night WrestleMania in history so it seemed fitting to bring together two of our longest-reigning brand partners,” said Claudine Lilien, WWE Head of Global Sales & Partnerships. “The 360-degree partnership with SNICKERS and WWE 2K22 will provide maximum reach with activations across our broadcast, digital and streaming assets as well as our world-renowned roster of WWE Superstars.”
Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel in the world.
For more information on WWE 2K22, visit the game’s official website for a full breakdown of the pre-order details, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K22 or subscribe on YouTube.
WrestleMania 38, the most stupendous two-night WrestleMania in history, takes place Saturday, April 2 and Sunday, April 3 live from AT&T Stadium in Dallas. Tickets are currently on sale via SeatGeek.com.
WWE 2K22 Soundtrack Produced by Machine Gun Kelly
2K Games recently announced that they have collaborated with rapper Machine Gun Kelly for the production of the soundtrack for their upcoming WWE 2K22 game.
It was also announced that Machine Gun Kelly will be included as a playable character in the game as part of the deal between the two sides.
WWE® 2K22 PARTNERS WITH MACHINE GUN KELLY
Renowned musician and actor adds Executive Soundtrack Producer and playable character to his list of accolades
2K today announced Machine Gun Kelly is officially the Executive Soundtrack Producer for WWE® 2K22. A longtime WWE fan and multitalented music, film and fashion sensation, Machine Gun Kelly will also appear as a playable character, available in a post-launch downloadable WWE 2K22 content pack*.
“Machine Gun Kelly has been an integral part of the WWE family for more than a decade including performances at WrestleMania and Tribute to the Troops, soundtracking our premium live events with his music, and making frequent storyline appearances on WWE programming over the years,” said Neil Lawi, Senior Vice President and General Manager, WWE Music Group. “He has curated a unique soundtrack for WWE 2K22 that includes not only his own music but a diverse array of artists from The Weeknd to KennyHoopla. The 12-track soundtrack is the perfect complement to this edition’s enhanced gameplay.”
In addition to his roles as Executive Soundtrack Producer and playable character, Machine Gun Kelly also appears in multiple WWE 2K22 marketing campaign videos, interacting with WWE Legend The Undertaker and an array of other colorful Superstars.
The official WWE 2K22 track list, hand-picked by Machine Gun Kelly, includes:
Machine Gun Kelly – “Concert for Aliens;”
Machine Gun Kelly ft. YUNGBLUD & Bert McCracken – “Body Bag;”
Wu Tang Clan – “Protect Ya Neck;”
Motorhead – “Iron Fist;”
Poppy – “Say Cheese” (Live NXT version);
Royal Blood – “Typhoons;”
Bring Me The Horizon – “Happy Song;”
The Weeknd – “Heartless;”
Turnstile – “I Don’t Wanna Be Blind;”
Asking Alexandria – “The Final Episode (Let’s Change the Channel);”
KennyHoopla – “Hollywood Sucks.”For more details on the latest innovations coming to WWE 2K22, check out the full Ringside Report #1. WWE 2K22 will be available on March 11, 2022**.
For more information on WWE 2K22, visit the game’s official website, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K22 or subscribe on YouTube.
Visual Concepts is a 2K studio. 2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
*Exact date of content availability yet to be announced. WWE 2K22 required to use DLC content. DLC purchase necessary.
**WWE 2K22 Standard Edition and Cross-Gen Bundle will be available March 11, 2022. WWE 2K22 Deluxe Edition and nWo 4-Life Digital Edition will be available on March 8, 2022.
Goldberg Contracted COVID Earlier in the Year
During a recent episode of the Car Cast podcast, co-host Goldberg revealed that he had contracted COVID-19 earlier this year.
Goldberg stated that he had been dealing with COVID-19 around the time WWE had contacted him for a match against Roman Reigns, which took place at their Elimination Chamber 2022 event last week in Saudi Arabia.
“I’m behind the eight ball. Not only do a plethora of people understand what the outcome will most likely be, but I obviously have an extremely short period of time to get ready for it. I hadn’t trained for three months, I have COVID when I get the phone call to go. I literally had two weeks in the gym to get ready for this. What people don’t understand, and it will come out in the documentary, is it’s tough to do that as a 20-year-old, it’s more difficult as a 30-year-old, a 40-year-old, it’s almost impossible, a 55-year-old, I’m one of the .003% humans on the planet that can pull something like that off. In doing it, it’s very tough mentally to keep yourself in a positive space because you have so many negatives going against you. Then, 90% of them understand what the storyline is going to be. I’m fighting an uphill battle the whole way, but at this point and throughout the years I’ve been able to do this on a short schedule, you go out, you do your job to the best of your ability, you can’t contribute to the creative because that’s not my job. I just go out and try to perform the best I can and hope people appreciate it in some shape or fashion.”
Transcript h/t: Fightful.com