More on AEW Week 112, AEW & NXT Week 113 Viewership – Nov. 30 & Dec. 1, 2021, AEW Rampage Week 16

Dec 4, 2021

More on AEW Dynamite Viewership for November 24th

The November 24th episode of AEW Dynamite saw AEW suffer a large decrease in overall viewership and key demographic ratings and a small decrease in key demographic rankings. That week’s show was notable for being held the night prior to this year’s Thanksgiving holiday.

AEW drew 898,000 viewers and a 0.31 key demographic rating on TNT. AEW’s key demographic ranking for that night was 6th place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that despite the decline in numbers, AEW’s Thanksgiving week show was still higher than their 2019 and 2020 Thanksgiving week shows. AEW’s decline for this year’s Thanksgiving week show reportedly was 8.7% in overall viewers and 15% in key demographic viewers compared to the 2019 show decline at 25.8% and 33.3% and the 2020 show decline at 16.2% and 28% respectively. Meltzer reported that the biggest factor in AEW’s decline being smaller than the prior two Thanksgiving week shows was due to the MJF and CM Punk promo segment managed to peak at over one million viewers in overall viewership and around 480,000 in key demographic viewers.

In terms of head-to-head competition, the NBA game of Brooklyn Nets vs. Boston Celtics drew 1,492,000 viewers on ESPN and The Challenge drew 708,000 viewers on MTV.

In terms of key demographic viewership, AEW had 408,000 viewers. AEW’s sole increase was with their Females 18-34 group at 16.4% higher than the prior week’s show. AEW’s biggest decrease was with their Females 35-49 group at 28.6% lower than the prior week’s show.

In an interesting note, Dave Meltzer reported in Friday’s Daily Update that when including DVR viewership, AEW saw a 41% increase in key demographic viewership for an additional 166,000 viewers for Live+7 DVR. Meltzer reported that this was more than double the usual DVR average for AEW shows in recent times, which is around 19%.

In terms of yearly comparisons, AEW was up 26.1% in overall viewership and up 20% in key demographic viewership.

AEW Dynamite started off with around 968,000 viewers and their biggest gain of the night was the Sting, Darby Allin, & Gunn Club post-match brawl, the Adam Cole, Bobby Fish, & Best Friends backstage segment, and the Team Taz, Dante Martin, & Lio Rush contract signing segment which gained 41,000 viewers. AEW’s biggest decline was the end of the CM Punk vs.QT Marshall match, the Jurassic Express & Christian Cage backstage promo segment, and the Gunn Club vs. Bear Country match which lost 83,000 viewers.

More on WWE NXT Viewership for November 30th

The November 30th episode of WWE NXT saw NXT gain slight increases in overall viewership and key demographic rating but also suffered a slight decline in key demographic rankings. This week’s show was notable for being the go-home show of this Sunday’s NXT WarGames 2021 event.

NXT drew 634,000 viewers and a 0.15 key demographic rating on USA Network. NXT’s key demographic ranking for that night was 34th place.

Detailed demographic and quarter-hours breakdowns were not available in this week’s issue of the Wrestling Observer Newsletter.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the main reason for NXT’s small increase this week was due to their higher than usual viewership from their Teenagers group, which was 80% higher compared to last week’s show. This reportedly was enough to offset the large decline in their Males 35-49 group, which was 43.8% lower compared to last week’s show. Meltzer reported that the decline in Males 35-49 was also enough to offset the large gains NXT had with their other key demographic viewership groups.

In terms of head-to-head competition, the NBA game of New York Knicks vs, Brooklyn Nets drew 1,750,000 viewers on TNT, College basketball game of Florida State Seminoles vs. Purdue Boilermakers drew 863,000 viewers on ESPN, and the College basketball game of Duke Blue Devils vs. Ohio State Buckeyes drew 1,310,000 viewers on ESPN.

In terms of key demographic viewership, NXT had 191,000 viewers. NXT’s biggest increase was with their Females 18-34 group at 191.7% higher than last week’s show. NXT’s sole decrease was with their Males 35-49 group at 43.8% lower than last week’s show.

In terms of yearly comparisons, NXT was down 3.2% in overall viewership and down 9% in key demographic viewership.

More on AEW Dynamite Viewership for December 1st

The December 1st episode of AEW Dynamite saw AEW suffer a sizable drop in overall viewership but also had small gain in key demographic rankings.

AEW drew 861,000 viewers and a 0.31 key demographic rating on TNT. AEW’s key demographic ranking for that night was 6th place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that this week’s numbers can be viewed as very disappointing due to the lack of stiff sports competition that night and it should have rebounded after last week’s Thanksgiving holiday numbers. Meltzer reported that AEW’s overall key demographic viewership for this week’s show was the lowest since their May 19th episode. Meltzer reported that one partial reason for AEW’s decline could be due to overall cable television viewership for that night was also much lower than usual. Meltzer also reported that the only real bright spot was that AEW’s overall viewership numbers in Canada managed to beat all of WWE’s shows viewership numbers for the week, which was the first time that has ever happened in AEW history.

In terms of head-to-head competition, The Challenge drew 683,000 viewers, the College basketball game of Louisville Cardinals vs. Michigan State Spartans drew 806,000 viewers on ESPN, and the College basketball game of Michigan Wolverines vs. North Carolina Tar Heels drew 1,108,000 viewers on ESPN.

In terms of key demographic viewership, AEW had 406,000 viewers. AEW’s biggest increase was with their Females 35-49 group at 16.9% higher than last week’s show. AEW’s biggest decline was with their Females 18-34 group at 23.4% lower than last week’s show.

In terms of yearly comparisons, AEW was down 5.7% in overall viewership and down 25.2% in key demographic viewership.

AEW Dynamite started off with around 812,000 viewers and their biggest gain of the night was the Miro promo segment and the Lee Moriarty vs. CM Punk match which gained 43,000 viewers. AEW’s biggest decline of the night was the SuperKliq, Orange Cassidy, & Best Friends confrontation & brawl segment which lost 44,000 viewers.

More on AEW Rampage Viewership for November 26th

The November 26th episode of AEW Rampage saw AEW suffer a large drop in overall viewership and a sizable drop in key demographic ratings.

AEW Rampage drew 431,000 viewers and a 0.18 key demographic rating on TNT. AEW’s key demographic ranking for that week’s show was 17th place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the main reason for AEW’s decline for that week’s show was due to all of their overall demographic groups generated much lower than usual viewership numbers, especially in their Teenagers group at 25%, overall 18-34 group at 25.7%, and over 50 group at 26.8% lower than the prior week’s show. Meltzer reported that this was also the lowest overall viewership for an AEW Rampage show to date.

In terms of head-to-head competition, the college football game of North Carolina Tar Heels vs. North Carolina State Wolfpack drew 2,681,000 viewers on ESPN, the College basketball game of Gonzaga Bulldogs vs. Duke Blue Devils drew 2,793,000 viewers on ESPN, Gold Rush: White Water drew 1,166,000 viewers on Discovery Channel, and Gold Rush: The Dirt drew 763,000 viewers on Discovery Channel.

In terms of key demographic viewership, AEW had 238,000 viewers. AEW’s sole increase was with their Females 35-49 group at 5.1% higher than the prior week’s show. AEW’s biggest decrease was with their Females 18-34 group at 42.2% lower than the prior week’s show. Meltzer reported that AEW’s Rampage show was the youngest sports skewing show for that week. Meltzer also reported that week’s Dynamite show was the tenth youngest, behind that week’s Rampage show, two college basketball games, two English Premier League games, two Major League Soccer games, and two NBA games.

AEW Rampage started off with around 430,000 viewers and had around 432,000 viewers for their second quarter, around 419,000 viewers for their third quarter, and around 440,000 viewers for their main event quarter featuring the singles match of Daniel Garcia vs. Eddie Kingston.