AEW Full Gear 2021 PPV Buys & Revenues Update

As noted before, this past Saturday’s AEW Full Gear 2021 event was initially estimated to have generated around 145,000 total pay-per-view buys.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that current estimates for AEW’s Full Gear 2021 event are at around 150,000 PPV buys based on current data and projections. Meltzer reported that streaming buys for the event are slightly ahead of the streaming buys that AEW’s Revolution 2021 from this past February generated, which drew around 145,000 total PPV buys in the end.

Meltzer reported that estimate numbers for cable PPV buys were not available at the time of his report but one source spoken to stated that it was a very strong number and higher than any AEW event except for All Out 2021.

Meltzer also reported that Full Gear 2021 is currently expected to continue the trend of AEW PPV events managing to beat the total buys for the previous year’s event.

In regards to the event’s live gate, Meltzer reported that Full Gear 2021 drew more than 10,500 for the live attendance with the split being a little over 10,000 paid and the rest as comp tickets. Of the paid tickets, AEW reportedly generated around $640,000 for the live gate revenues which would be the third largest ever in company history, behind All Out 2021 at $700,000 and the September 22nd Dynamite Grand Slam show at the Arthur Ashe Stadium at $960,000.

Meltzer reported that Full Gear 2021 generated around $150,000 from movie theater ticket sales for the event, which was higher than All Out 2021 at $120,000 but with a catch. AEW’s Full Gear 2021 event reportedly was aired in 314 theaters while All Out 2021 was aired in 140 theaters. For some reference, Meltzer reported that WWE’s SummerSlam 2021 event from this past August generated around $125,000 from 400 theaters.

Meltzer also reported that when factoring in PPV buys, theater ticket sales revenues, live gate revenues, and live merchandise sales, AEW’s Full Gear 2021 event is currently estimated to have grossed around $7.32 million. This reportedly would be the second highest gross for a non-WWE event since 1999. Meltzer reported that AEW’s cut for the event would be around $3.81 million.