More on AEW & NXT Week 101 Viewership – Sept. 7 & 8, 2021, AEW Rampage Week 4

Sep 11, 2021

More on WWE NXT Viewership for September 7th

The September 7th episode of WWE NXT saw NXT suffer a large decrease in both overall viewership and key demographic ratings.

NXT drew 601,000 viewers and a 0.14 key demographic rating on USA Network. NXT’s key demographic ranking for that night was 31st place.

Dave Meltzer reported that one of the main reasons for NXT’s large decline in viewership for this week’s show was due to the much lower than usual overall female key demographic viewership and over 50+ viewership. Meltzer reported that as a result of NXT’s large female viewership decline, this week’s show was one of NXT’s most heavily male skewed viewed shows since NXT’s move to USA Network at 74.1% in male viewership.

Detailed demographic and quarter-hours breakdowns were not available in this week’s issue of the Wrestling Observer Newsletter.

In terms of key demographic viewership, NXT had 185,000 viewers. All four of NXT’s key demographic groups were down with the biggest being their Females 18-34 group at 51.6% lower than last week’s show.

In terms of yearly comparisons, NXT was down 28.3% in overall viewership and down 35.3% in key demographic viewership.

More on AEW Dynamite Viewership for September 8th

The September 8th episode of AEW Dynamite saw AEW gain a large increase in both overall viewership and key demographic ratings.

AEW drew 1,319,000 viewers and a 0.52 key demographic rating on TNT. AEW’s key demographic ranking for this week’s show was 1st place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that AEW’s show this week managed to generate its second highest ever overall viewership in Dynamite history. Meltzer reported that one reason for AEW’s large increase this week was due to the large gains with their key demographic female viewership and teenager viewership, the latter group being 91.7% higher than last week’s show.

In terms of head-to-head competition, The Challenge drew 591,000 viewers on MTV and Real Housewives of Beverly Hills drew 1,285,000 viewers on Bravo.

In terms of the one million viewership milestone, all eight of AEW’s quarter-hours averaged over one million viewers. The highest being their seventh quarter at around 1,453,000 viewers and their lowest being their third quarter at around 1,199,000 viewers.

In terms of key demographic viewership, AEW had 681,000 viewers. All four of AEW’s key demographic groups were up with the biggest being their Females 35-49 group at 67.7% higher than last week’s show.

In an interesting note, Meltzer reported that for the first time ever, Dynamite also managed to top WWE’s RAW for highest key demographic viewership within the same week. WWE’s RAW show on September 6th had 678,000 viewers. Besides overall key demographic viewership, AEW also topped WWE’s RAW in Males 18-49, Males 12-34, overall 25-54, and overall 35-49 groups.

In terms of yearly comparisons, AEW was up 29.8% in overall viewership and up 41.6% in key demographic viewership.

AEW Dynamite started off with around 1,283,000 viewers and their biggest gain of the night was The Elite, Adam Cole, & Bryan Danielson promo and brawl with Christian Cage & Jurassic Park segment which gained 105,000 viewers. AEW’s biggest decline of the night was the show cards ad promo segemnt and the Jon Moxley vs. Minoru Suzuki match which lost 155,000 viewers.

More on AEW Rampage Viewership for September 3rd

The September 3rd episode of AEW Rampage saw AEW suffer a sizeable decrease in overall viewership.

AEW Rampage drew 696,000 viewers and a 0.31 key demographic rating on TNT. AEW’s key demographic ranking for this week’s show was 4th place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the main reason for AEW’s large decline was due to the much lower than usual older male key demographic viewership for Rampage. Meltzer reported that it ended up offsetting the large gains from AEW’s overall 18-34 key demographic group for this week’s show.

In terms of head-to-head competition, the College Football game of North Carolina vs. Virginia Tech drew 2,580,000 viewers on ESPN and the College Football game of Michigan State vs. Northwestern drew 2,101,000 viewers on ESPN.

In terms of key demographic viewership, AEW had 397,000 viewers. AEW’s biggest increase was with their Females 18-34 group at 52.5% higher than last week’s show. AEW’s biggest decrease was with their Males 35-49 group at 24% lower than last week’s show.

AEW Rampage started off with around 705,000 viewers and had around 693,000 viewers for its second quarter, around 735,000 viewers for its third quarter, and around 648,000 viewers for its main event quarter featuring the Darby Allin vs. Daniel Garcia match.