More on AEW & NXT Week 100 Viewership – Aug. 31 & Sept. 1, 2021, AEW Rampage Week 3

Sep 4, 2021

More on WWE NXT Viewership for August 31st

The August 31st episode of WWE NXT saw NXT gain a small increase in both overall viewership and key demographic ratings.

NXT drew 717,000 viewers and a 0.17 key demographic rating on USA Network. NXT’s key demographic ranking for that night was 23rd place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that one main reason for NXT’s increase this week was due to it having a much stronger than usual lead-in programming key demographic viewership on USA Network. In an interesting note, Meltzer reported that the inverse happened with this week’s show overrun where it barely had any new viewers tuning in to the next show on USA Network and actually lost viewers overall.

In terms of head-to-head competition, the US Open tennis game drew 687,000 viewers on ESPN.

In terms of key demographic viewership, NXT had 217,000 viewers. NXT’s biggest increase was with their Females 18-34 group at 40.9% higher than last week’s show. NXT’s sole decrease was with their Males 18-34 group at 32.7% lower than last week’s show.

In terms of yearly comparisons, NXT was down 15.6% in overall viewership and down 35.4% in key demographic viewership.

WWE NXT started off with around 786,000 viewers and their biggest gain of the night was the Johnny Gargano vs. LA Knight match which gained 46,000 viewers. NXT’s biggest decline of the night was the Kyle O’Reilly vs. Duke Hudson match which lost 95,000 viewers. NXT’s overrun lost 15,000 viewers to end the night.

More on AEW Dynamite Viewership for September 1st

The September 1st episode of AEW Dynamite saw AEW suffer a sizable drop in both overall viewership and key demographic ratings.

AEW drew 1,047,000 viewers and a 0.37 key demographic rating on TNT. AEW’s key demographic ranking for this week’s show was 1st place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that one main reason for AEW’s decline this week was due to its weaker than usual female key demographic viewership, which was around 34.1% lower compared to last week’s show.

In terms of head-to-head competition, The Challenge drew 499,000 viewers on MTV and the UAB vs. Jacksonville State college football game drew 841,000 viewers on ESPN.

In terms of the one million viewership milestone, Meltzer reported that all eight quarter hours of this week’s show averaged over one million viewers each. The highest was the sixth quarter at around 1,086,000 viewers and the lowest was the first quarter at around 1,014,000 viewers.

In terms of key demographic viewership, AEW had 486,000 viewers. All four of AEW’s key demographic groups were down with the biggest being their Females 35-49 group at 41.3% lower than last week’s show.

In terms of yearly comparisons, AEW was up 12.8% in overall viewership and up 3.6% in key demographic viewership.

AEW Dynamite started off with around 1,014,000 viewers and their biggest gain of the night was the ending of the FTR vs. Santana & Ortiz match and the CM Punk promo and brawl with Daniel Garcia, 2point0, Darby Allin, & Sting which gained 38,000 viewers. AEW’s biggest decline of the night was the show cards ad promos segment and the beginning of the Young Bucks & Good Brothers vs. Jurassic Express & Lucha Brothers match which lost 28,000 viewers.

More on AEW Rampage Viewership for August 27th

The August 27th episode of AEW Rampage saw AEW suffer a very large decrease in both over viewership and key demographic ratings.

AEW Rampage drew 722,000 viewers and a 0.34 key demographic rating on TNT. AEW’s key demographic ranking for this week’s show was 1st place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that AEW suffering a huge drop in viewership was to be expected following last week’s very hyped up debut of CM Punk. Meltzer reported that AEW’s show that week being taped instead of being live likely contributed to some of its decline as well due to spoilers being leaked in advance. Despite the decline in key demographic ratings, Meltzer reported that AEW’s show that week still performed way above TNT’s average of around 0.14 for the 10PM timeslot prior to Rampage’s launch.

In terms of head-to-head competition, the NFL pre-season game of Minnesota Vikings vs. Kansas City Chiefs drew 1,164,000 viewers on NFL Network.

In terms of key demographic viewership, AEW had 434,000 viewers. All four of AEW’s key demographic groups were down with the biggest being their Males 18-34 group at 58.8% lower than the prior week’s show.

AEW Rampage started off with around 791,000 viewers and had around 733,000 viewers for its second quarter, around 696,000 viewers for its third quarter, and around 666,000 viewers for its main event quarter featuring the Christian Cage & Frankie Kazarian vs. Kenny Omega & Brandon Cutler tag team match.