WWE has been airing “coming soon” vignettes for “DA MAN” Lars Sullivan over the past week. As of now, it’s not known when he’ll make his debut or on which brand he’ll be, but most people expected and hope it’ll be on SmackDown, since Raw already has enough “monster big men.”
The plan right now is to give Sullivan a “big time push” when he debuts, according to Dave Meltzer on Wrestling Observer Radio. It may be something similar to when Braun Strowman was getting pushed as a monster and squashing jobbers each week at the start.
Meltzer said that there isn’t a specific major program planned for Sullivan, but he is a Vince McMahon kind of guy.