#WOKEN Matt Hardy Posts New Video + Impact/Hardys Trademark Update

Matt Hardy posted a video on his YouTube account titled “IT HAS BEGUN.”

It has begun. The #7Deities have WOKEN my #BROKENBrilliance on the plane identified as WWE. Senor Benjamin, PROCURE my Coat of Battle. The #GreatWar has begun.

He has also started tweeting again from the Twitter account of “Vanguard1,” which is the drone that was part of the “Broken Universe.”

pic.twitter.com/cVaBfu2ddp

— Vanguard1 (@Vanguard1AAR) November 30, 2017

Time to return to the trenches of The #GreatWar, V1. https://t.co/QJCa6alD5w

— #WOKEN Matt Hardy (@MATTHARDYBRAND) November 30, 2017

He’s also using the name “#WOKEN Matt Hardy” on Twitter and he posted this:

I am recently #WOKEN, but I will FOREVAH be #BROKEN.

— #WOKEN Matt Hardy (@MATTHARDYBRAND) November 29, 2017

The #GreatWar is merely beginning on this plane identified as @WWE. I must recruit LOYAL Soldiers from around the planet of Earth to join me as I battle in a DOMAIN overflowing with DARKNESS & DEMONS.

Our Platoon has much to do.

— #WOKEN Matt Hardy (@MATTHARDYBRAND) November 29, 2017

As mentioned yesterday, Impact announced that it will allow their current and former wrestlers (including the Hardys) to own their gimmicks, catch phrases, moves, etc.

There’s been a lot of speculation as to why Impact would suddenly decide to do a total 180 after bitterly fighting the Hardys for months, and according to the latest Wrestling Observer Newsletter, one possible reason may be that Anthem expected that they would lose a court battle to the Hardys. According to Dave Meltzer, the Hardys were “able to show financial and contractual digressions which left Anthem in a bad way,” and apparently felt that they were going to lose control of the gimmicks anyway, so this was a way for them to publicly save face and act like they’re being “good guys.”

Matt Hardy has always claimed that he self-financed the gimmick and was mostly responsible for it, creatively, and has claimed that Impact never paid people that were part of the Broken Universe (over which Impact claimed ownership), such as “Senor Benjamin.”

Anyway, the gimmick is finally happening, though it seems like it’s going to be “#WOKEN” instead of “#BROKEN,” which might allow WWE to trademark it and have ownership over the gimmick name…