WWE posted their fourth quarter financial results today, and announced that Consumer Products businesses increased 18% to $24.0 million from $20.4 million in the prior year quarter, reflecting growth in the Company’s merchandise businesses as described below.
Licensing revenues increased 5% to $9.6 million primarily due to increased sales of toy products in domestic and international markets. In 2015, WWE maintained its strong position in the toy market with the third highest selling action figure property in the U.S.
Venue Merchandise revenues increased 22% to $4.4 million from $3.6 million in the prior year quarter reflecting a 6% increase in revenue per capita and higher attendance at the Company’s North American live events as well as increased sales of licensed product in international markets.
WWEShop revenues increased 30% to $10.0 million from $7.7 million in the prior year quarter driven by a 24% increase in the number of orders to 214,000 and a 3% increase in revenue per order to $46.43. The significant increase in orders was driven by enhanced product assortment and expanded distribution through Amazon.
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