WWE Reveals Their WWE Network Strategy & Growth Plans

The WWE announced their second quarter financials today, and in that report shared their strategy for growing and expanding the WWE Network. The plan includes creating new content, expanding original content, implementing high impact customer acquisition and retention programs, introducing new features, expanding distribution platforms, and entering new geographies. Here is the breakdown…

* Programming: For the remainder of 2015, the company expects to add approximately 180 hours of original content to the network’s featured programming. Exciting original programming coming to the network includes a reality series following the stars of NXT as they strive to make WWE’s main roster, a new series Table for 3 that gives viewers a seat at the table with our Superstars and Divas, a studio show highlighting current events in the world of WWE and beyond, and new episodes of WWE 24, The WWE List, and Stone Cold Podcast, as well as teasers of Camp WWE, an animated adult series premiering in 2016. In addition, the Company plans to expand WWE Network’s robust videoon-demand library, which currently has more than 3,300 hours of content. Themed programming collections to be added to this library include The Raw Attitude Era Part 2: Austin/McMahon, WCW Nitro: Accelerating the War, and The 20th Anniversary of Monday Nitro.

* Acquisition & Retention: Based on the successful execution of the network’s free trial promotions, a rolling one month free trial program was initiated in July and marks the fourth consecutive month and the fifth month this year that the Company has implemented a free trial offering. During the second quarter, the Company enhanced the network’s “watch list” technology, providing the ability to add new programs to subscribers’ watch lists from email notifications. The Company plans to continue utilizing this capability in its subscriber communications. The Company also plans to leverage its sizeable social media and digital assets, such as video sampling on Facebook and WWE.com, to target and acquire new subscribers. To facilitate network subscriptions, the Company plans to introduce a three-month subscription card at retail, enabling a “no credit card required” payment option.

* Features/Distribution: Other important elements of the Company’s network strategy include improving the user experience and content discovery across devices and continuing to expand distribution platforms. Over the coming months, the Company will continue to improve the user experience by enhancing the network’s search functionality, adding the ability to organize content as themed “collections” and allowing non-subscribers the ability to explore the breadth and depth of programs available on the service.

* Geographies: The Company continues to develop plans for geographic expansion to India, China, Germany, Japan, and Thailand.

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