USA Network President Chris McCumber recently spoke with Variety about Smackdown moving to the USA Network in 2016 and more.
On More WWE Programming With Smackdown: WWE is such an iconic American brand, it feels thematically right to have their two biggest properties on USA Network. Having more live programming is a good thing for this network. Having “SmackDown” and doubling down on WWE is important to us.
On The Fan Bases of Live Sports and WWE Helping The Network: (Live sports) helps increase the reach of the network. You have a brand-new audience coming to you and one that is a very passionate audience. Right now one of the most important things to do in media is to find passionate niches of fans, whether it’s in sports or original programming, and program and market to them. The NHL and WWE have some of the most passionate fan bases out there. It really grows the whole pie for us.
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