As noted earlier, the season three premiere of WWE Total Divas on E! this past Sunday night drew 1.23 million viewers, according to Nielsen Media Research. The show faced strong competition in the form of NFL’s Sunday Night Football, which drew 21.20 million viewers. By comparison, the season three premiere edition of Total Divas drew along the lines of what the past seasons have drawn, as the season one premiere drew 1.3 million viewers back in July of 2013 and the season two premiere drew 1.072 million viewers.
E! issued the following press release, touting the ratings success of Sunday’s season three premiere of WWE Total Divas.
E!’s “Total Divas” kicked off its third season premiere with a pop on Sunday, September 7 (9-10:00 pm). Delivering over 1.2 million total viewers and 821K Adults 18-49, the series was up +15% and +17% respectively versus the season 2 premiere.
Back for an all-new season where sisterhood meets over-the-top drama, viewers were introduced to the brazen WWE Diva, Rosa Mendes™, and saw Nikki Bella™ pursue freezing her eggs unbeknownst to her longtime boyfriend, WWE Superstar John Cena™.
The unprecedented inside look at the lives of the women of the WWE® was the most watched E! season 3 premiere in more than three years.
On the digital front, “Total Divas” garnered 26,000 Tweets and ranked as the #1 ad-supported cable program of the night (excluding sports).
Viewers of Sunday night’s highly rated “Total Divas’” premiere stayed tuned for a new episode of “#RichKids of Beverly Hills” (10 – 10:30 pm), which followed EJ Johnson as a celebrity Grand Marshal of San Francisco’s Pride Parade. The episode, which also documented socialite Dorothy Wang’s return to the dating scene after recent heartbreak, retained nearly two-thirds (64%) of its lead-in and delivered over half a million among Adults 18-49 (516K). The second season continues to pace ahead of season 1 by +6%.