Variety published a new article focusing on WWE launching their new official company logo at WWE Headquarters in Stamford, Connecticut on Friday. Stephanie McMahon spoke to them about the decision to use the new logo.
“The new logo is a representation of the evolution of the WWE brand. Everything from the hard edges and the sleek coloring expresses a contemporary feel and demonstrates we’re always looking ahead.”
She also noted that the company didn’t originally intend to use the WWE Network logo to represent the entire company, however they had a “wonderful response” to it in January and that it “represented everything we wanted to say in the marketplace.”
Stephanie also talked about why they kept the red and black colors in the logo, noting that it’s been a company staple for over 15 years, representing “the bold nature of what they do.”
ADDITIONAL HIGHLIGHTS:
McMahon on the new logo: “The new logo is a representation of the evolution of the WWE brand.”
McMahon on why the company opted to have the WWE Network logo represent the entire company: “There was a wonderful response [to the logo in January]. It represented everything we wanted to say to the marketplace. Everything from the hard edges and the sleek coloring expresses a contemporary feel and demonstrates we’re always looking ahead. It was really important to capture the core of the WWE.”
McMahon on the new logo design keeping the same color scheme: “We didn’t want to completely change our brand image. That’s why we kept the red and black colors. It’s been a staple of our company for 15 years and represents the bold nature of what we do.”
You can check out the entire article at Variety.com.
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