WWEShop.com Sales & WWE.com Traffic #’s – March Statistics

Source: The Wrestling Observer Newsletter

Some new statistics have revealed some interesting WWE numbers comparing March 2013 to March of this year. They include:

* RAW ratings fell from a 3.29 average rating and 4.67 million viewers in March 2013 to a 3.10 rating and 4.32 million viewers in March 2014. That’s a 5.8% decrease in ratings and a 7.5% decrease in viewers. Smackdown had a 1.5% increase in ratings and a 3.6% increase in viewers.

* WWE.com had 13.9 million unique visitors in March 2013 and 22.2 million in March 2014, a 59.7% increase. However, considering the Network launched in February, it makes sense that the numbers would rise dramatically. It would be more accurate to compare from January to January before the network hype began.

* WWEShop.com went from 903 orders in March 2013 to 1,161 in March 2014, a 28.6% increase.

* WWE DVD sales are down 31.6% compared to last year.

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