WWE Reaches 20 Million Viewers In One Week

Aug 9, 2013

WWE has announced (via Variety) that they have reached a new milestone in television viewing. The company said that for the first time ever they earned 20 million viewers in a single week. The number counts viewers across all of its programming and was boosted by Total Divas and the special broadcast of WrestleMania 29 on NBC; it also included SmackDown and RAW.

The announcement noted that the WrestleMania 29 special bumped NBC’s ratings in the timeslot by 39% among the male 18-49 demographic over the past four weeks and that the August 2nd Smackdown was the most-watched show for the night on cable among all men.

Here is the official WWE press release:

STAMFORD, Conn.— WWE amassed 20 million viewers during the past week across all of its action-packed, drama-filled programming, including SmackDown on Friday, Aug. 2 on Syfy; WrestleMania 29: The World Television Premiere on Saturday, Aug. 3 on NBC; Total Divas on Sunday, August 4 on E! Entertainment Television; Raw on Monday, Aug. 5 on USA Network; and WWE Main Event on Wednesday, Aug. 7 on ION Television.

Key highlights include:

Friday Night SmackDown – Friday, Aug. 2 on Syfy

SmackDown was the most watched program on cable among all men

WrestleMania 29: The World Television Premiere – Saturday, Aug. 3 on NBC

WrestleMania 29: The World Television Premiere ranked No. 1 with adults 18-34, men 18-34, men 18-49 and kids 2-11
The television special was up +39% with adults 18-49 from the prior four weeks in the time period on NBC and generated more than three million unique viewers

Total Divas – Sunday, Aug. 4 on E! Entertainment Television

In its second week, Total Divas built week-to-week viewership in key demos including persons 18-49 (+4%), women 18-49 (+5%), viewers (+14%) and households (+13%)
The telecast ranked as the most-watched unscripted series for the time period among persons 18-34 (557), women 18-34 (367), and men 18-34 (189) on all of cable
The episode paced above prior four-week averages by double-digit percentages across key targets including persons 18-49 (+42%) and viewers (+48%)

Monday Night Raw – Monday, Aug. 5 on USA Network

Raw generated 8 million unique viewers
The show was watched by more men 18-34 than every other program on broadcast TV

WWE Main Event – Wednesday, Aug. 7 on ION Television

WWE Main Event was the most watched program on ION across all demos
The program was watched by more viewers than every program on The CW, AMC, Spike TV or Bravo

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