WWE Officially Announces Debut In Russia

Dec 21, 2011

WWE sent out the following today…

WWE(R) Comes to Russia for the First Time

MOSCOW, Dec 21, 2011 (BUSINESS WIRE) — WWE(R) announced today that it will follow up on its success on Russian television with its first live tour stop ever in the country. WWE RAW(R) World Tour will perform at Luzhniki Small Sports Arena in Moscow on Wednesday April 11, 2012.

The WWE RAW World Tour will bring some of WWE’s biggest Superstars and Divas to the fans in Russia for all the live excitement. Among the talent slated to attend are: John Cena(R), CM Punk(TM), Alberto Del Rio(TM), The Miz(TM), Kelly Kelly(TM), Eve(TM) and many more. WWE will be working with the Russian live events promoter SAV Entertainment who has previously brought such prestigious acts as Paul McCartney, U2, Britney Spears, Aerosmith and Elton John to Russia.

“This will be SAV Entertainment’s first experience of this kind of show and we are very happy to launch it in Russia together with WWE” said Nadia Solovieva, SAV Entertainment CEO.

“Following the success of WWE RAW launching on 2×2 this past February, we are excited to bring some of WWE’s greatest Superstars and Divas to our Russian fans,” stated Dominic Hayes, Senior Vice President & Managing Director, WWE International. “WWE has a strong and ever growing fan base in Russia and we are looking forward to further developing the WWE brand in the market with this live tour.”

Tickets will go on sale on Thursday, December 22nd, 2011 and can be purchased at: www.kassir.ru or by phone (495) 730-730-0

* Talent line up subject to change

About WWE

WWE, a publicly traded company WWE -1.54% , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE WWE -1.54% can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/ .

About SAV Entertainment

The united group of companies SAV Entertainment and “Russian Show-Center” works in the sphere of show-business for 20 years and became the first private enterprise in the history of the Russian show business. At the moment the company is one of the biggest promoters and event organizers in Russia. For the past years SAV Entertainment and “Russian Show-Center” promoted more than 500 different events. A big number of international mega-stars such as Paul McCartney, Phil Collins, Elton John, Metallica, KISS, Ozzy Osbourne, Aerosmith, Diana Ross, Tina Turner, Carlos Santana, David Bowie, Scorpions, Paul Young, ZZ Top and many others.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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