New Capitol Punishment Match + WWE’s New Licensing Deal

— WWE returns to the Interior Savings Centre in Kamloops, British Columbia, Canada on August 21st, 2011 at 7 PM. Go to http://wherewrestlinghappens.tk or http://prowrestlingevents.webs.com for info about upcoming wrestling shows worldwide. (Thanks to Devin Cutting)

— WWE announced a new Capitol Punishment match this week on SmackDown!, with Wade Barrett defending the Intercontinental Title against Ezekiel Jackson.

— WWE issued the following press release today:

Dream Theatre Appointed WWE Licensing Agent in India
WWE announced today that Dream Theatre Private Limited, an entertainment company based in Mumbai, has been appointed as a licensing agent in India for WWE.

Dream Theatre will secure licensees to launch WWE products across apparel, bags, stationery, gifts and novelties lines. The team will also focus on consumer promotions to make WWE products more accessible to its large fan base in India. WWE products will be available in leading retail chain stores across the country including Shoppers Stop, Hamleys, Pantaloons, Lilliput and Giny & Jony.

Jiggy George, Founder and CEO, Dream Theatre Private Limited stated of the new partnership “We are delighted to partner with WWE and reach out to its superb fan base in India. WWE is immensely popular with fans of all ages and this partnership greatly fortifies Dream Theatre’s portfolio.”

“There is a great demand for official WWE products in India by our tremendous fan base which has been built off of our highly rated television programming seen in the marketplace over the last ten years,” added Andrew Whitaker, Executive Vice President of WWE International. “Our partnership with such a well-known, established agent in the region as Dream Theatre is a major step towards meeting that demand.”

With nine hours of WWE programming broadcast each week on Ten Sports, WWE Superstars , Divas and Hall Of Famers can be seen on more than 68 million homes across the country.

About Dream Theatre

Dream Theatre is a start up Entertainment Company that uses the power of licensing to build new brands, enhance the strength and presence of existing brands, represent companies on syndication and licensing and consult on retail and licensing projects thereby creating an optimal synergy between the brand property owners, retailers and their corresponding end-users. Dream Theatre represents WB on exclusive portfolios for India, Discovery Communications, Chorion for Noddy and Mr. Men and Little Miss and Hit Entertainment for Bob the Builder, Thomas the Tank Engine across India and South Asia.

The company is set up by Mr. Jiggy George, who has over 15 years of experience in marketing, sales and the licensing industry – having worked with Viacom, Turner & the Times Group. Armed with a very competent and experienced core team, Jiggy aims at building the first professional Licensing enterprise of its kind in the country and aims at creating out of box licensing models for brands across innovative categories

Additional information on Dream Team can be found at www.dreamtheatre.com

About WWE:
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks
All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements
This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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