WWE Teams Up With Burger King – Details Inside

Aug 16, 2010

WWE sent out the following press release today…

WWE(R) and Burger King Corp. Team up for an In-Restaurant Promotion

STAMFORD, Conn., Aug 16, 2010 — World Wrestling Entertainment(R) today announced that it has teamed up with Burger King Corp.for an in-restaurant promotion, beginning Monday, August 23 through Sunday, September 12 in close to 7,000 BURGER KING(R) locations in the U.S.

WWE Superstars Triple H(R), John Cena(R) and Undertaker(R) will be featured on more than five million exclusive Superstar plush toys inside BK(R) Kids Meals. A new Superstar plush toy will be available each week during the three-week U.S. promotion and will play the stars’ individual catch phrases or entrance music. The Superstars will also appear on BK(R) Kids Meal packaging along with merchandise displays at participating restaurants. BK(R) Kids Meals also include a $2.00 off coupon at Target stores for WWE Mattel FlexForce(R) action figures. BKC has created television commercials which are scheduled to air on networks such as Nickelodeon, Cartoon Network and Disney XD to support this campaign for the duration of the program.

“WWE is very excited to team with BURGER KING(R), a globally recognized brand that reaches millions around the world,” said Michelle D. Wilson, WWE Executive Vice President, Marketing. “WWE’s family-friendly product, which is seen in 145 countries, is a great fit with the BURGER KING(R) brand.”

WWE Superstars plush toys will also be available throughout the summer in more than 3,000 BURGER KING(R) restaurants internationally, including locations in Mexico, Germany, Spain and the United Kingdom.

ABOUT WWE
World Wrestling Entertainment, Inc., a publicly traded company , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

ABOUT BURGER KING CORPORATION
The BURGER KING(R) system operates more than 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America’s 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades and it was recently recognized by Interbrand on its top 100 “Best Global Brands” list. To learn more about Burger King Corp., please visit the company’s Web site at www.bk.com.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

Backstage fight at RAW….